Graphis Magazine, The International Journal of Visual Communication, was designed and published by Walter Herdeg from 1944 through 1985. It originally presented work from Fine Artists such as Picasso, Vasarely, Munch, and many more; later, it presented the evolution of Graphic Design as we know it today, followed by Illustration, Photography, and eventually Advertising. Herdeg also initiated Graphis Annual (Design integrated with Illustration) in 1952, followed by Photographis (Design integrated with Photography) in 1966, and Graphis Posters in 1973. He also published books on a variety of topics such as comics, diagrams, ephemera, and television graphics. Herdeg’s high expectations for quality in everything he created made him a legend in the design community, and he was admitted into AGI in 1952.

In 1985, Herdeg retired and sold Graphis to B. Martin Pedersen, who redefined the Annuals by separating them into Design, Photography, Advertising, and New Talent for student work. He also began publishing non-Annuals in Typography, Branding, Brochures, Annual Reports, and Logo & Letterhead. Pedersen continued with the Magazine until 2005 when it ceased due to economic decline. In 2008 his distributor, Watson-Guptill, unexpectedly folded, and with it the AIGA and Art Directors Club Annuals ceased publication. Pedersen was caught between two decisions: to also fold or to continue by selling directly. Having chosen the latter, he needed to build a customer base to help him survive the printing of the books, which required a considerable investment from his end.

Herdeg related to Pedersen that he did not invest in writers because in his experience, the Design community generally did not take the time to read. In 19--, however, B. Martin Pedersen hired Martin C. Pedersen (not a relative), who had just lost his job with Newsday, as an Editor with the responsibility of improving the editorial. Both agreed that it would be beneficial to invest in great writers to bring some dignity to the community of talent being presented. From 1997-2000, (issues 307-323), they commissioned great writers such as Tom Wolfe (interviewed Milton Glaser in issue 331), Truman Capote (wrote about Richard Avedon’s portraits in issue 86), Pete Hamill (wrote about “The Public and Private Art of David Levine” in issue 321 and Milton Glaser in issue 324), and Paola Antonelli (wrote about Pierluigi Cerri in issue 286, Italo Lupi in issue 276, and Achille Castiglioni in issue 285), among many others. These articles may have been read; however, there was no response on the editorial, nor was there an increase in subscribers. Herdeg was unfortunately right; however, unwilling to accept this, Pedersen is now relaunching the Magazine as Graphis Journal, which will continue to present quality editorial about the talent behind the extraordinary artwork in the industry.

For your reference, all of the creatives and writers presented are listed below in alphabetical order by last name. If you become a Professional Member, you can gain access to over 60 years of Graphis Magazine from 1944 to 2005. These 355 issues give rare insight into the historical emergence of our professions from a start in Fine Art to the development of Graphic Design (or commercial art) and Advertising as we know them today.

I sincerely believe that much of the Platinum and Gold Award-winning work we have been receiving over the years qualifies as fine art. —B. Martin Pedersen

When you find a name below, access it with the search tool.



B., Ch., Author

Badia-Vilato, Poster Artist

Baglee, Patrick, Author

Bahm, Darwin M., Author

Bailey, Dennis, Graphic Designer

Baker, Eric, Author

Balali, Mehrdad, Author

Baldessari, Luciano, Architect

Baldwin, Peter, Author

Balet, Jan, Art Director, Illustrator

Ballmer, Walter, Graphic Artist

Balzac, Honore, Novelist, Playwright

Bando, Takaaki, Graphic Designer

Bantey, Billy, Author

Bard, Basil, Author

Barman, Ch., Author

Barnbrook, Jonathan, Graphic Designer

Barnett, Chris, Author

Baron, Fabien, Art Director

Baroni, Daniele, Author

Barre, Francois, Author

Barthes, Ronald, Author

Bartlett, Allison Hoover, Author

Barttolucci, Marisa, Author

Bascove, Painter

Bass, Saul, Author, Graphic Designer

Batchelor, Joy, Animator

Baudson, Pierre, Author

Bauer, Kate, Author

Baumberger, Dr. Hans, Author

Baumeister, Angele, Author

Baur, Dr. Albert, Author

Bawden, Edward, Graphic Artist

Bayer, Herbert, Author, Graphic Designer

Baynes, Ken, Author

Beal, Glen, Author

Beall, Lester, Graphic Designer

Beard, Peter, Photographer

Beardsley, Aubrey, Illustrator

Beardsley, Sally, Author

Beato di Liebana, Medieval Writer

Beaumont, Cyril, Author

Beaurepaire, Andre, Painter

Beaver, Allan, Author

Beck, Jack Wolfgang, Author

Beck, James, Author

Beeke, Anthon, Graphic Designer

Begeer, Jan A., Author

Beier, Annegret, Designer

Beil, Dr. Brigitte, Author

Bender, Paul, Author

Benkow, Bjorn, Author

Benonie, Jean, Author

Berard, Christian, Fashion Illustrator, Stage Designer

Bergamasco, Porzia, Author

Berger, Warren, Author

Bergin, Jeanie, Author

Bergson, G. Harris, Author

Berman, Merrill C., Author

Bernard, Pierre, Graphic Designer

Berrer, F., Author

Berry, John D, Author

Betsky, Aaron, Architect

Betz, David, Author

Bevilacqua, Carre, Author

Bezombes, Roger, Artist

Bialostocki, Dr. Jan, Author

Bianconi, Claudio, Author

Bianconi, Piero, Author

Bickmore, David, Author

Biedermann, Dr. Hans, Author

Bielenberg, John, Designer

Bierut, Michael, Author, Graphic Designer

Biffiger, Franz, Author

Bigler, Max, Author

Bihalji-Merin, O., Author

Bill, Max, Author

Billeter, Dr. Ericka, Author

Billout, Guy, Author, Illustrator

Bilski, Namine, Author

Binder, Joseph, Poster Artist

Birdsall, Derek, Author

Birnbaum, Andrea, Author

Bischof, Werner, Photographer

Black, Roger, Designer

Blackwell, Lewis, Author

Blake, John E., Author

Blake, William, Poet

Blanchard, Gerard, Author

Blassoni, Marco, Graphic Artist

Blauvelt, Andrew, Author

Blechman, Nicholas, Author

Blechman, Robert O., Cartoonist

Blincoe, Karen, Designer

Bloesch, Dr. Hans, Author

Blonsky, Marshall, Author

Blum, Sigwart, Author

Blumenfeld, Erwin, Photographer

Bo, Enrico, Painter

Bocek, Jarsolav, Author

Bocola, Sandra, Author, Photographer

Bodoni, Giambattista, Typographer

Boggeri, Antonio, Author

Bohne, Dr. Friedrich, Author

Boix, Manuel, Artist

Boje, Dr. Walter, Author

Bojko, Szymon, Author

Bolger, Bill, Author

Boller, Willy, Author

Bonauro, Tom, Graphic Designer

Bonfils, Bo, Designer

Bonnell, Bill, Author, Designer

Boodro, Michael, Author

Booth-Clibborn, Edward, Author

Borchsenius, Kaj, Author

Bordoli, Giovanni, Author

Borgeaud, Georges, Author

Bornstein, Marguerita, Filmmaker, Illustrator

Borras, Salvado, Graphic Artist

Borresholm, Boris von, Author

Bosigner, Charles, Author

Bossert, Jill, Author

Boswell, James, Author

Boucher, Pierre, Photographer

Bouvet, Michel, Poster Artist

Bowen, Linda Cooper, Author

Bowman, Gordon, Author

Bracelli, Giovanni Battista, Painter, Printmaker

Bradford, Peter, Author

Brandt, R.A., Illustrator

Braque, Georges, Artist

Brauer, Erich, Painter

Braun, Gerhard, Author

Braun, Mario, Author

Braunstein, Chloe, Author

Braunstein-Danos, Cloe, Author

Brdecka, Jiri, Author, Cartoonist, Scriptwriter

Brechbuhl, Beat, Author

Breker, Walter, Graphic Artist

Brems, Alfred, Author

Briatore, Virginio, Author

Brignoni, Serge, Author

Brimmer, Henry, Graphic Designer

Brion, Marcel, Author

Brivot, Corinne, Author

Brockmeier, William P., Author

Brody, Neville, Art Director, Graphic Designer

Brooks, Bob, Author

Brooks, Valerie F., Author

Broos, Cess, Author

Brown, David R., Author

Brown, Philip, Author

Brown, Robert K., Author

Brown, Sylvia, Author

Bruckner, Dr. A., Author

Bruhwiler, Paul, Graphic Artist

Bruinsma, Max, Author

Brule, Tyler, Magazine Publisher

Brullmann, Walter, Author

Brumfield, John, Author

Brun, Donald, Graphic Artist

Brustellin, Alf, Author

Bryant, Adam, Author

Bryk, Rut, Ceramist

Buccheim, Lothar-Gunther, Author

Bucher, Etienne, Graphic Artist

Buchsbaum, Norbert, Author

Buchwald, Art, Author

Buffet, Bernard, Graphic Artist

Buffi, Olivia, Author

Buhler, Dr. K., Author

Buhler, Fritz, Author, Poster Artist

Buhler, Prof. Dr. Alfred, Author

Bullock, Nicole, Author

Bulzone, Marisa, Author

Bunin, Lou, Puppeteer, Animator

Bunish, Christine, Author

Burgoyne, Patrick, Author

Burla, Joannes, Author

Burland, C. A., Author

Burleson, Clyde W., Author

Burnacini, Lodovico Ottavio, Stage Designer

Burnette, Wendell, Architect

Burney, Jan, Author

Burns, Diane, Author

Burns, Ken, Filmmaker

Burns, Robert, Author

Burrey, Lothar-Gunther, Author

Burtin, Will, Author, Graphic Designer

Busch, Akiko, Author

Busch, Gunter, Author

Busch, Wilhelm, Cartoonist

Busser, Louis, Author

Butter, Werner, Author

Buyum, Nazar, Author

Byars, Mel, Author

Byrne, David, Artist, Musician

Byszewska, Teresa, Poster Artist